As you know, there are currently only 5 friend point prizes available. To me, it seems like a good way for EA to give us content that wouldn’t necessarily fit in with the ‘theme’ of any of their updates. For example, the Olmec Head sat unused in the files for months before it was finally made available through this! I think that this might be a good way to reintroduce limited time content such as items from past episode tie-ins, content related to the movie or they could introduced ‘simpsonized’ versions of their most famous guest stars. What do you think they could add? Please share it below!